Additionally, the Reese's brand accounts for over 47% of all seasonal sales within the U.S. Reese's includes the overall top-selling confection item-the Reese's Peanut Butter Cups King Size-as well as six of the top 20 chocolate/non-chocolate items. convenience store channel, Reese's was the largest confection brand by far: It was 62% larger than the next brand, with more households purchasing Reese's products than any other confection brand across the United States. Reese Candy Company manufactures the Kit Kat in the United States, which had 2012 U.S. In 2012, Reese's was the best-selling candy brand in the United States with sales of $2.603 billion, and was the fourth-best-selling candy brand globally with sales of $2.679 billion-only $76 million (2.8%) of its sales were from outside the United States market. Reese Candy Company is maintained as a subsidiary of Hershey because the Reese plant workforce is not unionized, unlike the main Hershey plant. In 1969, only six years after the Reese/Hershey merger, Reese's Peanut Butter Cups became The Hershey Company's top seller. In 2023 after 60 years of stock splits, the Reese brothers' original 666,316 shares of Hershey common stock represented 16 million Hershey shares valued at over $3.8 billion that paid annual cash dividends of $66.3 million. Reese Candy Company with the Hershey Chocolate Corporation in a tax-free stock-for-stock merger. On July 2, 1963, the Reese brothers merged the H.B.

Reese died on May 16, 1956, in West Palm Beach, Florida, passing the company to his six sons, Robert, John, Ed, Ralph, Harry, and Charles Richard Reese. Reese's Peanut Butter Cups were his most popular candy, and Reese eventually discontinued his other lines. Reese had originally worked at a Hershey dairy farm, and from the start, he used Hershey chocolate in his confections. The official product name was 'Penny Cups' because they could be purchased for one cent. Reese Candy Company was established in the basement of Reese's home in Hershey, Pennsylvania.

Reese's generates more than $2 billion in annual sales for The Hershey Company, and Reese's Peanut Butter Cups are number one on the list of top-selling candy brands. Reese left his job with Hershey to start his own candy business. Reese, a former dairy farmer and shipping foreman for Milton S. They were created on November 15, 1928, by H. Reese's Peanut Butter Cups are an American candy consisting of a chocolate cup filled with peanut butter, marketed by The Hershey Company.

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